Tuesday, August 17, 2010

Branding in a new light

Branding in a new lightIn addition to quantitative studies of lighting around its safety and effectiveness in workplaces, studies into qualitative lighting – such as the room atmosphere and how this contributes to motivation or well-being – are on the increase. When it comes to branding, researchers are interested in the qualitative messages created by lighting, and how this can be incorporated in marketing.

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