Over the past 15 years, the Bakersfield businessman has invested thousands of dollars in neon signs to draw attention to his two Mauricio's Restaurants -- on Rosedale Highway and White Lane.
"I'm a big fan of neon," Avila said, acknowledging that he could have purchased cheaper illuminated signs for his restaurants. "But neon is a piece of Americana. It's bright. It's beautiful. It's great to show off your logo. It says something special about your business."