CINCINNATI — “Advertising,” mystic Thomas Merton wrote, “treats all
products with the
reverence and the seriousness due to sacraments.”
Well, then, I’ve been to advertising’s Vatican and worshipped at the altar like a zealot.
The American Sign Museum in
Cincinnati traces Yankee commercialism from the country’s first
brands and gilt-edged placards through the garish glare of
neon-backed jetsonian plastics.