Bright future

Bethany Improvement Foundation members hope a billboard museum would spur tourism.

 

“Today, we think of billboards as this rectangle thing on a pole,” said Kathy Anderson of the the Bethany Improvement Foundation.
But in the heyday of Route 66, billboards were often lower to the ground, displayed hand-painted art or art deco design and sometimes even were three-dimensional structures with people inside demonstrating products, she said.
“They were designed for a slower lifestyle,” Anderson said. “It was a very different feel to things.”
The museum will tell the evolution of the structures, neon and porcelain signs and the artists who designed and painted them.
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