Branding in a new lightIn addition to quantitative studies of lighting around its safety and effectiveness in workplaces, studies into qualitative lighting – such as the room atmosphere and how this contributes to motivation or well-being – are on the increase. When it comes to branding, researchers are interested in the qualitative messages created by lighting, and how this can be incorporated in marketing.
- NEON CAFE - Making Neon and Light Art in West Auckland New Zealand - WWW.NEONCAFE.CO.NZ
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