Monday, May 23, 2011

Illuminate the valley and beyond

Illuminate the valley and beyond | The Desert Sun |
Standing beneath pink, orange and blue lights in his Cathedral City
studio, Rio Score III dips neon tubing into a 2,000-degree flame.

He bends the neon to create one of several letters that will become part of a business sign.

neon is an art form Score learned from his father and grandfather.
Still, he estimates it took seven years to master the craft.

is such a fabulous medium to work with,” said Score, who along with his
wife, Fine, founded Riofine Neon Sign Company Inc. in 1990. “You're
limited only by your imagination: The sky's the limit.”

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