Monday, August 30, 2010
Friday, August 27, 2010
naturalite neon-marketing neon in new millennium
Naturalite Neon: Naturalite Neon: Marketing Neon In The New Millennium
LED vendors have done a masterful job of marketing their technologies,
but the n
eon industry is fighting fire with fire
LED vendors have done a masterful job of marketing their technologies,
but the n
eon industry is fighting fire with fireThursday, August 26, 2010
Wednesday, August 25, 2010
Tuesday, August 24, 2010
Sunday, August 22, 2010
Saturday, August 21, 2010
Tuesday, August 17, 2010
Aquarium to replace iconic neon wave with LED facsimile ...
http://nationalaquarium.wordpress.com/2010/07/28/aquariums-iconic-blue-wave-is-going-green/
http://wjz.com/local/National.aquarium.neon.2.1829242.html
Branding in a new light
Branding in a new lightIn addition to quantitative studies of lighting around its safety and effectiveness in workplaces, studies into qualitative lighting – such as the room atmosphere and how this contributes to motivation or well-being – are on the increase. When it comes to branding, researchers are interested in the qualitative messages created by lighting, and how this can be incorporated in marketing.
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