Thursday, August 28, 2014

A new neon message is greeting visitors to central Walthamstow

A new neon message is on display in a Walthamstow street.
Artist D J Roberts installed the message reading ‘I’m in love with the modern world’ at the council’s Street Gallery in Cleveland Park Avenue.
The line is taken from the song, Modern World by Jonathan Richman and the Modern Lovers.
“I have always endorsed the view of the 19th century critic John Ruskin – that many places seem beautiful, and have the potential for beauty, not because the architecture or the setting is sublime, but because they give us a psychological hit, they capture a mood,” Mr Roberts said.
“They are places where things can happen. And Richman’s use of the word modern interests me. Like him, I tend to use the word loosely, to describe that urban world of highways, shopping malls and bright lights which we all know so well, and to which Walthamstow belongs.”
Street Gallery, a Waltham Forest Council funded programme of temporary art displays, has been open since September 2012.

'I'm in love with the modern world', Cleveland Park Avenue, Walthamstow.

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