USA Travel: American Sign Museum in Cincinnati is nirvana for lovers of neon

USA Travel: American Sign Museum in Cincinnati is nirvana for lovers of neon - thestar.com

CINCINNATI — “Advertising,” mystic Thomas Merton wrote, “treats all
products with the

reverence and the seriousness due to sacraments.”

Well, then, I’ve been to advertising’s Vatican and worshipped at the altar like a zealot.

The American Sign Museum in
Cincinnati traces Yankee commercialism from the country’s first
hand-lettered

brands and gilt-edged placards through the garish glare of
neon-backed jetsonian plastics.